Use one tool for a focused decision, or work through all three to connect your marketing spend, search visibility and website conversion.
01Marketing economics
Marketing ROI Calculator
Model what your marketing investment needs to produce and understand the economics behind your marketing spend.
- Estimate leads, customers, acquisition costs and profit-based ROI.
- Find break-even targets and compare conversion scenarios.
Start here if: you want to understand what a budget needs to earn back.
Use the Marketing ROI Calculator ↗
02Search opportunity
SEO Opportunity Analysis
Analyze search demand, competitive visibility, business economics, and SEO readiness in your market.
- Connect search evidence with business assumptions and visibility scenarios.
- Understand the evidence available and where further review is needed.
Sample analysis available. Check live lookup availability inside the tool. Sample data is clearly labeled and is not an analysis of your business.
Explore SEO Opportunity Analysis ↗
03Website conversion
Website Revenue Leak Calculator
Model how website conversion affects leads and revenue and see what improved conversion could potentially mean for your business.
- Compare the potential value of the same traffic at different conversion rates.
- Explore website investment recovery and optional public-page readiness checks.
Start here if: you want to explore the value of turning more visitors into inquiries.
Use the Website Revenue Leak Calculator ↗