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Digital Marketing & Advertising News

June 24, 2025
In-House SEO vs SEO Company vs Freelancer: What’s Right for Your Business?

When businesses realize they need SEO to grow online, one big question always comes up:👉 Should we hire an in-house SEO, a freelancer, or partner with an SEO agency? At DigiKai Marketing, we’ve worked with clients who’ve tried all three options — and we know each path has pros and cons depending on your situation, […]

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June 23, 2025
SEO Company Case Study: How We Helped a Vegas Nightlife Client Dominate Google

Las Vegas is one of the most competitive markets in the country for nightlife, entertainment, and hospitality.👉 The competition for online visibility is brutal. At DigiKai Marketing, we’ve helped multiple Vegas nightlife businesses not only survive — but thrive online using strategic SEO. Here’s a behind-the-scenes look at one of our recent SEO success stories […]

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June 21, 2025
How to Generate Google Reviews Ethically — A 2025 Playbook for Service-Based Businesses

1 | Why Google Reviews Still Matter Google’s local algorithm weighs review signals more heavily every year. Recent Moz studies attribute 17 – 19 % of local-pack ranking factors to review volume, velocity, and sentiment. Beyond rankings, social proof drives conversions: 84 % of consumers say a law firm or medical practice needs at least […]

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