The most important metrics to monitor in Google Analytics for your business will vary depending on your specific goals. However, some of the most important metrics to track include: You can use these metrics to track the performance of your website and to identify areas where you can improve. For example, if you see that […]
Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of significant improvements over its predecessor, Universal Analytics. Here are some of the key differences between the […]
The digital marketing channel that drives the most traffic is organic search. Organic search is when people find your website or blog through search engines like Google, Bing, and Yahoo. This is the most popular way for people to find new websites and businesses, so it's important to optimize your website for search engines. You […]
