The digital marketing channel that drives the most traffic is organic search. Organic search is when people find your website or blog through search engines like Google, Bing, and Yahoo. This is the most popular way for people to find new websites and businesses, so it's important to optimize your website for search engines. You […]

Using your mailing list strategically can be a powerful tool to drive traffic and sales for your business. While email is an essential marketing tool for brands, many companies often get it wrong. They send dull, uninspired newsletters, or worse, no newsletters at all. Some go the opposite direction, sending way too many emails so […]

A study by the Aberdeen Group found that 63% of consumers are less likely to do business with a company if their website is poorly designed. Additionally, a study by WebFX found that 94% of consumers believe that a well-designed website makes a company more credible. Based on these studies, it is clear that the […]