A study by the Aberdeen Group found that 63% of consumers are less likely to do business with a company if their website is poorly designed. Additionally, a study by WebFX found that 94% of consumers believe that a well-designed website makes a company more credible.
Based on these studies, it is clear that the appearance of a website can have a significant impact on whether or not a consumer chooses to do business with a company. Therefore, it is important for businesses to invest in a well-designed website that is both visually appealing and easy to use
Good web design is important for a number of reasons, including:
- It creates a good first impression: When someone visits your website for the first time, they will form an impression of your business within seconds. A well-designed website will make a positive impression and encourage visitors to stay and explore your site. Your website is the face of your brand.
- It helps you stand out from the competition: There are millions of websites online, so it's important to make sure yours stands out from the crowd. A good web design will help you do this by creating a unique and visually appealing website that visitors will remember.
- It helps you convert visitors into customers: A good web design can help you convert visitors into customers by encouraging them to take action, such as signing up for your email list, making a purchase, or contacting you for more information.
- User Experience: Good web design creates a positive user experience that can help keep visitors on your site longer and encourage them to return. If a website is easy to navigate and visually appealing, users are more likely to engage with the content.
In short, good web design is essential for any business that wants to have a successful online presence. Here are some additional benefits of good web design:
- Increased brand awareness. A well-designed website can help to increase brand awareness by giving your business a professional and polished look.
- Improved SEO. Good web design can help to improve your website's search engine ranking by making it more user-friendly and accessible to search engines.
- Increased sales. A well-designed website can help to increase sales by making it easy for visitors to find the products or services they are looking for and to make a purchase.
Here are some tips for creating a well-designed website:
- Use high-quality images and videos.
- Choose a color scheme that is consistent with your brand.
- Make sure your website is easy to navigate.
- Use clear and concise language.
- Keep your website updated with fresh content.
If you're looking to improve your business's online presence, good web design is a great place to start.
At DigiKai Marketing, we build custom websites designed to give a good first impression and convert into leads. Contact Us and get a free website audit today!
