The advertising industry is a huge and diverse industry, with a global market size of $615.2 billion in 2022. It is expected to grow to $834.9 billion by 2028, at a CAGR of 5.2%. The advertising industry is divided into two main segments: traditional advertising and digital advertising. Traditional advertising includes channels such as television, […]
Digital marketing is essential for attorneys in the digital age. In fact, a study by Clio found that 72% of organizations' marketing budgets went to digital marketing. And in their own study of America's top law firms, they found that all the top firms are marketing digitally in some way, with the vast majority doing […]
Backlinks are links from one website to another. They are also known as inbound links or incoming links. Backlinks are important for SEO (search engine optimization) because they can help to improve a website's ranking in search engine results pages (SERPs). How do backlinks work? Search engines use backlinks as a ranking signal. This means […]
