The most important metrics to monitor in Google Analytics for your business will vary depending on your specific goals. However, some of the most important metrics to track include:
You can use these metrics to track the performance of your website and to identify areas where you can improve. For example, if you see that your engaged sessions are low, you may want to make changes to your website to make it more engaging. Or, if you see that your conversion rate is low, you may want to improve your call to action buttons or your landing pages.
It is important to track a variety of metrics so that you can get a complete picture of how your website is performing. You can also use Google Analytics to track specific goals, such as increasing website traffic or generating leads.
Here are some additional metrics that you may want to track, depending on your specific business:
By tracking these metrics, you can gain a better understanding of your website visitors and how they are interacting with your website. This information can be used to improve your website and to target your marketing campaigns more effectively.
If you would like some help setting up your Google Analytics 4 property, or some guidance on how to understand your website's analytics better, give us a shout and we'll be happy to help!