What Metrics are Most Important to Monitor in Google Analytics?

The most important metrics to monitor in Google Analytics for your business will vary depending on your specific goals. However, some of the most important metrics to track include:

  • Sessions: This metric tracks the number of times users visit your website.
  • Users: This metric tracks the number of unique users who visit your website.
  • Pageviews: This metric tracks the number of pages that users view on your website.
  • Average session duration: This metric tracks the average amount of time that users spend on your website in a single session.
  • Engaged Sessions: "Engaged sessions" replaced bounce rate. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has 2 or more page views.
  • Conversion rate: This metric tracks the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.
  • Ecommerce Metrics: If you have an online store, metrics like Revenue, Average Order Value, and Conversion Rate for ecommerce transactions are crucial to measure the financial performance and effectiveness of your online sales.

You can use these metrics to track the performance of your website and to identify areas where you can improve. For example, if you see that your engaged sessions are low, you may want to make changes to your website to make it more engaging. Or, if you see that your conversion rate is low, you may want to improve your call to action buttons or your landing pages.

It is important to track a variety of metrics so that you can get a complete picture of how your website is performing. You can also use Google Analytics to track specific goals, such as increasing website traffic or generating leads.

Here are some additional metrics that you may want to track, depending on your specific business:

  • Traffic sources: This metric tracks the different ways that users are finding your website.
  • Device breakdown: This metric tracks the different devices that users are using to access your website.
  • Geographic location: This metric tracks the location of your website visitors.
  • Demographics: This metric tracks the age, gender, and interests of your website visitors.

By tracking these metrics, you can gain a better understanding of your website visitors and how they are interacting with your website. This information can be used to improve your website and to target your marketing campaigns more effectively.

If you would like some help setting up your Google Analytics 4 property, or some guidance on how to understand your website's analytics better, give us a shout and we'll be happy to help!

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