Technical SEO is the process of optimizing a website for search engines. It involves making sure that your website is crawlable, indexable, and mobile-friendly. Technical SEO is important because it can help you to improve your website's ranking in search results.
Here are some of the most important aspects of technical SEO:
- Crawlability: Search engines need to be able to crawl your website in order to index it. If your website is not crawlable, it will not be indexed and will not appear in search results.
- Indexability: Once your website has been crawled, it needs to be indexable. This means that search engines need to be able to understand the content of your website and the keywords that you are targeting.
- Mobile-friendliness: More and more people are using their mobile devices to search the web. It is important to make sure that your website is mobile-friendly so that it can be easily viewed and used on mobile devices.
Does Technical SEO Matter for a Website?
YES! Technical SEO is absolutely important for your website. It is the process of optimizing a website for search engines. It involves making sure that your website is crawlable, indexable, and mobile-friendly. Technical SEO is a huge factor for ranking your website on search engines like Google and Bing.
Here are some of the benefits of technical SEO:
- Improved website ranking: Technical SEO can help you to improve your website's ranking in search results. This means that your website will be more visible to potential customers.
- Increased website traffic: Improved website ranking can lead to increased website traffic. This means that you will have more people visiting your website and learning about your products or services.
- Increased website conversion rate: Increased website traffic can lead to increased website conversion rate. This means that more people will take the desired action, such as signing up for your newsletter or making a purchase.
There are a number of things that you can do to improve your website's technical SEO. Here are a few tips:
- Use a crawler tool: A crawler tool can help you to identify any issues with your website's crawlability.
- Submit your sitemap: A sitemap is a file that tells search engines about the pages on your website. Submitting your sitemap to Google and Bing can help to improve your website's indexability.
- Optimize your images: Images can be a valuable part of your website, but they can also slow down your website's loading speed. Optimize your images by using the correct file formats and sizes.
- Use a mobile-friendly theme or template: If you are using a content management system (CMS) like WordPress, there are a number of mobile-friendly themes and templates available. Using a mobile-friendly theme or template can help to ensure that your website is mobile-friendly.
Need a little help with your website? Give us a shout and we will be happy to do a free website audit.
