Frequently Asked Questions

How long before SEO delivers new personal-injury cases?

Most firms see ranking lifts in 3–6 months and a steady flow of organic leads by month 6–9, depending on competition and content volume.

Which keywords matter most for PI attorneys?

High-intent local phrases—“car accident lawyer + city,” “truck accident attorney near me,” and “slip-and-fall law firm”—plus long-tail FAQs such as “how much is my injury claim worth.”

Is Google Ads too expensive for personal-injury terms?

Cost-per-click is high, but our negative-keyword filters and call-only campaigns focus spend on claimants ready to hire, keeping CPL competitive with other channels.

How do you track marketing ROI back to signed cases?

We combine call-tracking, form-tracking, and CRM sync to attribute every lead; then we match retained clients to the original ad or keyword to calculate true cost-per-case.

Do your ads comply with ABA and state bar rules?

Yes—every ad copy, landing page, and testimonial is reviewed against ABA Model Rules and your state’s specific advertising guidelines before launch.

Can you help us manage Google reviews?

We automate review requests via SMS/email after intake, filter out unhappy clients, and respond publicly within 24 hours to build a five-star reputation.

What’s included in a web-design overhaul?

Mobile-first redesign, ADA/WCAG compliance, rapid-load code, conversion-optimized intake forms, and integrated call-tracking on every page.

Do you offer exclusivity in my metro area?

Yes—we work with only one PI firm per city to avoid conflicts and give you uncontested visibility in that market.

Can you retarget visitors who didn’t call?

Absolutely. We deploy pixel-based ads on Google Display, Meta, and YouTube to keep your firm top-of-mind until the injured party decides to hire.

What budget should I expect for PPC?

Most PI firms start at $3–5 k/mo for tightly geo-targeted campaigns; we scale based on CPA goals and available case value in your region.

How does content marketing help PI lawyers?

Educational blogs, guides, and video FAQs build authority, answer searcher questions, and earn backlinks—improving both rankings and trust.

Do you handle Spanish-language campaigns?

Yes—our bilingual team creates Spanish ad copy, landing pages, and local listings to capture a wider audience of injury victims.