Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of significant improvements over its predecessor, Universal Analytics. Here are some of the key differences between the […]
The digital marketing channel that drives the most traffic is organic search. Organic search is when people find your website or blog through search engines like Google, Bing, and Yahoo. This is the most popular way for people to find new websites and businesses, so it's important to optimize your website for search engines. You […]
Using your mailing list strategically can be a powerful tool to drive traffic and sales for your business. While email is an essential marketing tool for brands, many companies often get it wrong. They send dull, uninspired newsletters, or worse, no newsletters at all. Some go the opposite direction, sending way too many emails so […]
