Using your mailing list strategically can be a powerful tool to drive traffic and sales for your business. While email is an essential marketing tool for brands, many companies often get it wrong. They send dull, uninspired newsletters, or worse, no newsletters at all. Some go the opposite direction, sending way too many emails so […]
A study by the Aberdeen Group found that 63% of consumers are less likely to do business with a company if their website is poorly designed. Additionally, a study by WebFX found that 94% of consumers believe that a well-designed website makes a company more credible. Based on these studies, it is clear that the […]
What is PPC? PPC (Pay-Per-Click) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way to buy traffic to your website, rather than earning it organically through SEO. Advertisers bid on specific keywords or search terms relevant to their target audience, and […]
