Digital Marketing Agencies: The Good and the Bad

The number of digital marketing agencies has grown significantly in recent years, as businesses of all sizes recognize the importance of digital marketing in reaching and engaging with their target audience.

In the United States alone, there are tens of thousands of digital marketing agencies, ranging from small, boutique agencies to large, multinational firms. According to Statista, there were over 44,000 digital marketing agencies in the United States in 2020, and this number is expected to continue to grow in the coming years.

Similarly, in other countries, the number of digital marketing agencies has also increased as more businesses shift their marketing budgets from traditional channels to digital channels. However, it's important to note that the quality and expertise of digital marketing agencies can vary widely, and it's crucial to choose a reputable agency that has the necessary skills and experience to deliver effective campaigns.

First, let's address this question:

Why are there so many digital marketing agencies doing bad work?

There are several reasons why there are so many digital marketing agencies doing bad work:

1. Lack of expertise: Some digital marketing agencies may not have the necessary expertise or experience to deliver effective campaigns. They may not have qualified professionals, or they may not keep up with the latest trends and best practices.
2. Unrealistic expectations: Clients may have unrealistic expectations or demand quick results, which can lead to agencies resorting to unethical practices or using ineffective strategies to meet those expectations.
3. Lack of communication: Digital marketing agencies that do not communicate effectively with their clients may end up delivering campaigns that do not meet the client's needs. Clear communication and collaboration are essential for creating effective campaigns.
4. Limited resources: Smaller agencies may not have the resources to deliver comprehensive campaigns or may lack the tools and technology necessary for effective digital marketing.
5. Focus on short-term gains: Some digital marketing agencies may prioritize short-term gains over long-term success. This can result in campaigns that deliver quick results but do not create sustainable growth for the client's business.
6. Outsourcing: Many "Agencies" are outsourcing to other Countries such as India and Pakistan. While there are many reputable companies overseas, some are doing "Black Hat SEO."

Outsourcing can have both advantages and disadvantages for digital marketing agencies, depending on how it is executed. Here are some pros and cons to consider:

Pros of outsourcing for digital marketing agencies:

1. Access to specialized skills: Outsourcing can provide access to specialized skills that may not be available in-house, such as expertise in a particular digital marketing channel or industry.
2. Cost savings: Outsourcing can be more cost-effective than hiring and training full-time employees. It can also allow digital marketing agencies to scale up or down quickly based on project demands.
3. Increased efficiency: Outsourcing certain tasks can free up in-house resources to focus on other critical areas, improving overall efficiency and productivity.

Cons of outsourcing for digital marketing agencies:

1. Quality control: Outsourcing can be challenging to manage, and it may be difficult to ensure that the quality of work meets the agency's standards.
2. Communication issues: Outsourcing can also create communication challenges if the outsourcing partner is located in a different time zone or if there are language barriers.
3. Risk of intellectual property theft: Outsourcing can increase the risk of intellectual property theft, especially if the outsourcing partner is located in a country with weak intellectual property laws.
4. You don't know whether or not the business you choose are actually doing digital marketing ethically for your business. Meaning, doing it RIGHT and not wasting your marketing dollars.

Overall, it's essential to research and choose a reputable digital marketing agency that has the necessary expertise, resources, and communication skills to deliver effective campaigns.

Contact Us and find out why we are a legitimate digital marketing agency that truly cares about your business and doing things the right way.