Google Ads can certainly help grow your business, but there are many factors to consider when determining whether or not it will be an effective tool for your specific business.
Firstly, it depends on your industry and the competitiveness of your market. If you're in a highly competitive industry, it may be more difficult to see significant growth with Google Ads alone. Highly competitive industries such as roofing companies, Chiropractors, Plastic Surgeons, and Dentists will require a much larger ad budget.
Secondly, the effectiveness of Google Ads also depends on how well you can target your ads to the right audience. You will need to research and identify the keywords and demographics that are most likely to be interested in your product or service.
Thirdly, the effectiveness of your ads also depends on the quality of your website and landing pages. Your ads may attract potential customers, but if your website or landing pages aren't optimized for conversion, you may not see significant growth.
Overall, Google Ads can be a powerful tool to grow your business, but it's important to carefully consider all the factors involved and to develop a well thought out strategy that takes into account your specific industry, audience, and website.
The average ad spend with Google Ads can vary greatly depending on a number of factors, such as the industry you're in, the competitiveness of your market, the target audience you're trying to reach, and the goals of your advertising campaign.
Google Ads works on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. The cost per click (CPC) can vary depending on the keywords you're targeting, the location of your target audience, and other factors.
According to WordStream's research, the average CPC across all industries is around $2.69. However, the cost can be much higher in industries such as law, finance, home services, and healthcare.
As for the total ad spend, it's difficult to provide an average as it can vary greatly depending on the size of the business, the advertising goals, and the length of the campaign. However, it's recommended to start with a smaller budget and gradually increase it as you see positive results.
Contact us and an ads specialist will help you determine the right marketing campaigns for your business.
