What Does an SEO Audit Include? (+Free Checklist)

If your website isn't ranking the way it should—or worse, not showing up in search results at all—it might be time for an SEO audit. A professional SEO audit is a deep dive into your website's performance and visibility, and it provides a roadmap to fix issues, uncover growth opportunities, and increase ROI from your digital presence.
At DigiKai Marketing, we don’t just talk the talk. We perform data-backed, strategic SEO audits that uncover what’s holding your site back and exactly how to fix it. We believe in proving our work, not just making vague promises. And unlike many agencies, we don’t waste your marketing dollars on fluff—we optimize every cent for measurable results.
So, what should a real SEO audit include? Let’s break it down.

1. Technical SEO Audit: This is the foundation of any solid SEO audit. It answers: Can search engines access and understand your site?

• Checklist:
• Crawl errors (404s, redirect loops, broken links)
• Indexing issues (pages excluded from Google)
• Site speed and Core Web Vitals
• Mobile responsiveness
• Secure HTTPS protocol
• XML sitemap and robots.txt validation

Why it matters:
If Google can’t crawl your website, it won’t rank it. We ensure all technical blockers are cleared.

2. On-Page SEO Analysis: Next, we assess if your website content and structure are optimized for users and search engines.

Checklist:

• Title tags and meta descriptions
• Header tag hierarchy (H1, H2, etc.)
• Keyword usage and semantic relevance
• URL structure and slugs
• Internal linking
• Image alt text and optimization
• Why it matters:
• Even great content can get lost without proper formatting and targeting. DigiKai fine-tunes your pages for performance.

Why it matters:
Even great content can get lost without proper formatting and targeting. DigiKai fine-tunes your pages for performance.

3. Content Quality & Relevance: Google rewards sites that are helpful, original, and aligned with searcher intent.
   

Checklist:

• Thin or duplicate content
• Outdated blog posts or pages
• Keyword cannibalization
• Content structure (readability, engagement)
• Topical authority alignment

Why it matters:

We identify what content drives traffic—and what holds you back. Then, we show you how to win with strategic content.

Backlink & Off-Page SEO: Review Backlinks are still one of the top ranking factors. But it’s quality over quantity.

• Checklist:
• Number of referring domains
• Domain authority of backlinks
• Toxic links or spammy domains
• Anchor text distribution
• Lost or broken backlinks

Why it matters:

We find toxic backlinks and help clean them up. We also spot link-building opportunities that boost authority without risk.

Local SEO Evaluation (if applicable: )Especially important for businesses in Las Vegas or any local market.

• Checklist:
• Google Business Profile optimization
• NAP consistency across listings
• Local keyword targeting
• Review presence and response strategy
• Local backlinks and citations

Why it matters:

Local rankings are a goldmine. DigiKai helps ensure your business is the top choice for local customers.

Competitor Analysis: You’re not just fighting Google—you’re competing with others in your industry.

Checklist:

• Top 3 competitors’ keyword profiles
• Content gap analysis
• Backlink comparison
• Traffic and ranking trends

Why it matters:

We show you where your competitors are winning—and how you can beat them.

SEO Reporting & Action Plan: A real SEO audit ends with clear next steps—not a 30-page PDF no one reads.

• Checklist:
• Prioritized list of fixes (critical, moderate, low impact)
• Timelines for implementation
• Predicted traffic impact (where possible)
• Visual report dashboards (Google Looker Studio or similar)

Why it matters:

At DigiKai, we believe in transparency. You see exactly what we’re doing, why we’re doing it, and what to expect.

Why Choose DigiKai Marketing for Your SEO Audit?

There’s no shortage of agencies offering SEO audits. But here’s what sets us apart:
We prove our work. Every recommendation is backed by data and tracked for impact.
We don’t waste your budget. No upsells. No fluff. Just results.
We’re transparent and ethical. You own your data, your access, and your wins.
We understand local and national SEO. From Las Vegas to all over the US map, we know how to dominate competitive markets.

👉 The Smart Business Owners Guide to SEO. Or let the pros handle it. Contact DigiKai Marketing today for a full SEO audit and strategy session.

Schedule your free SEO audit today and see for yourself the DigiKai Difference.
Your traffic isn’t going to grow by accident. Let’s make your site work harder—for real.