Frequently Asked Questions

How long before SEO delivers new criminal-defense clients?

Most firms see ranking lifts in 3–6 months and a steady stream of organic leads by month 6–9, depending on market competition and content volume.

Which keywords matter most for criminal-defense attorneys?

High-intent local phrases—“DUI lawyer + city,” “domestic violence attorney near me,” and “federal drug charges defense”—plus long-tail FAQs like “what to do after a DUI arrest.”

Is Google Ads too expensive for criminal-defense terms?

CPCs for “DUI lawyer” or “criminal attorney” can be high, but our negative-keyword filters and call-only campaigns focus spend on defendants ready to hire, keeping CPL competitive.

How do you track marketing ROI back to retained clients?

We combine call-tracking, form-tracking, and CRM sync to attribute every lead; then match retained clients to their original ad or keyword to calculate true cost-per-case.

Do your ads comply with ABA and state bar advertising rules?

Yes—every ad headline, landing page, and testimonial is vetted against ABA Model Rules and your state’s specific guidelines before launch.

Can you help us manage Google reviews?

We automate review requests via SMS/email after case resolution, filter out negative experiences, and respond publicly within 24 hours to build a five-star local reputation.

What’s included in a web-design overhaul?

Mobile-first redesign, ADA/WCAG compliance, rapid-load code, conversion-optimized confidential intake forms, live-chat integration, and call-tracking on every page.

Do you offer exclusivity in my metro area?

Yes—we partner with only one criminal-defense firm per city to avoid conflicts and give you uncontested visibility in that market.

Can you retarget visitors who didn’t call?

Absolutely. We deploy pixel-based remarketing on Google Display, Meta, and YouTube to keep your firm top-of-mind until prospects hire.

What budget should I expect for PPC?

Most defense firms start at $3,000–$7,000/month for tightly geo-targeted campaigns; we scale based on CPA goals and average case values.

How does content marketing help criminal-defense lawyers?

In-depth FAQs, case-result spotlights, and authoritative blog posts build topical authority, earn backlinks, and answer defendants’ urgent questions—improving both rankings and conversions.

Do you handle multilingual campaigns?

Yes—our team creates Spanish-language (and other) ad copy, landing pages, and local listings to help you capture a broader, multilingual clientele.